How to make a good Email Marketing Strategy

The following tips will help you to plan and implement a great email marketing strategy.

Know your audience

You should probably have a good idea of who you are marketing to if you have been in business for a while, but it’s also important to consider how your specific audience uses email. If you are marketing to people who probably don't have alot of time on their hands, it's probably good to keep your newsletters short and straight to the point. Determine how your specific audience will want to receive email, and how often, for best results.
(Put a newsletter signup widget on every page of your website.)

When you make your email list an important part of your website, you are making it appear more important to your site visitors – which can make it more likely for your audience to opt into your list. Be sure that your signup box is prominently placed “above the fold” on your website. Add a newsletter sign up offer to your social media profiles and blog as well to make sure you have maximum impact.

Set a delivery schedule.

Your list members will come to expect and look forward to your messages if you set a regular delivery schedule. Boomerang makes it easy to create automatic weekly newsletters based on your blog posts so you can consistently stay in touch with your list. Take time to analyze your email list’s performance so you can identify whether or not specific days or times of the day work better for your subscribers.

Use social sharing elements

Your audience is also looking for you on social media as well. By using social sharing elements in your email messages you can increase your social media presence and help your audience spread your message for you. With one click, they will be able to share your latest article on Facebook or spread the word on your latest sale on Twitter. Whenever you release a new newsletter, announce it on social media and give a link so your followers can sign up.

Use your past performance as an indicator of future strategy

Your email strategy can only get stronger with time. You can use Boomerang’s reporting tools to analyze your message impact, understand what changes need to be made and plan for future performance. Take note of when your messages were sent and what effects are seen on your website and social media. You can use this information to be sure that your messages are having the impact that you intend for them to have.