One good way to leverage an email autoresponder is to stay on top of the mind of your customers by offering them daily tips that are targeted. If these tips are providing high value to your subscribers then they will be happy to act upon your offers when you send them out in the future. There are many different combinations of mailings you can do, so do not restrict yourself to only doing what you see everyone else does. The whole point of doing this is to be consistent in giving value to your list and at the same time building a strong bond of trust.
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