Friday, May 13, 2011

How To Write an Email Newsletter Step #2

What To Write About

Your newsletter must contain interesting content. One of the most difficult parts of starting an email newsletter is to figure out what you are going to write about, so here are few ideas that usually work well:

Provide industry news highlights that have taken place since your last newsletter

Offer tips and advice for your readers

Present your readers with case studies

Include regular polls, and then publish the results of the poll in the newsletter

Express your personal opinion about industry news

Try to make it fun too. Include a joke, funny comic or a random quote (which can be totally off base)

Again, simply presenting news about your company could make your readers hit the Delete key faster than you can hit the Send button. Make it fun and interesting as possible, and don’t be afraid to switch it up every now and then; perhaps a poll one week and a case study the next.